Description

Marketing is a field that aims to mold the image of a company, person, or product. There are many careers within marketing, including public relations, brand management, and advertising. Each of these jobs is unique, but all of them involve using research, developing creative communication strategies, and utilizing new technologies to reach a goal.

Facts & Figures

Figures taken from GlassDoor and the Bureau of Labor Statistics.

• Number of Jobs in 2020: 316,800
• Job outlook: 10% (2020-2030)
• Starting salary: $74,516/yr
• Mid-career salary: $74,464/yr
• Typical Entry-Level Education: Bachelor’s Degree

Soft Skills

• Creative Problem-Solving
• Productive Collaboration
• Flexibility & Ability to Learn Quickly
• Attention to Detail

How to Get Started

• Minor in marketing, and take courses offered by various disciplines (because a marketing career requires a diverse skill set):
  • Marketing Principles & Strategy, Consumer Behavior (by the Department of Economics and Business)
  • Personality Psychology, Social Psychology, Cultural Psychology (by the Psychology Department)
  • Intro to New Media, Graphic Design, UX Design, Design Thinking (by the Art Department)
  • Intro to Entrepreneurship (by the Center for Entrepreneurship)
  • Video/Audio/Media Production, courses on Content Creation and Social Media (by the Media Studies Program)
  • Anthropology of Consumer Society (by the Anthropology Department) 
  • US Parties, Groups and Elections (by the Political Science Department)
• Talk with your advisor and/or one of the faculty listed below:
  • Diep Phan
  • Brian Morello
  • George Williams
  • Matt Laszlo
• Connect with Beloit Alumni in marketing careers and build your professional network (faculty listed above can help)
• Pursue marketing internships (check Impact Beloit’s Concierge Internship Program; alumni can also help). 
• Visit Career Works.